Mahsanei HaShuk — Electronic shelf labels and gondola screens on one platform

Mahsanei HaShuk is one of Israel's leading supermarket chains. The chain picked KONEKT as the single platform that unifies all in-store digital communication — electronic shelf labels on the shelf together with gondola-top screens — under one CMS and continuous monitoring.

The challenge

• A broad rollout of tens of thousands of shelf tags across many stores.
• Need to unify ESLs and screens under one system, not two silos.
• Proactive monitoring that catches issues before the store does.
• A staged rollout of dozens more stores without disrupting day-to-day operations.

The KONEKT solution

We rolled out electronic shelf labels across every category in the store, together with digital gondola-top screens leading promos and categories. Everything runs on a single KONEKT platform — same CMS, same campaign manager, same monitoring.

What was delivered

• Electronic shelf labels across all categories.
• Digital gondola-top screens for campaigns and promotions.
• One management platform covering both tags and screens.
• Dedicated NOC supplied to the chain — 24/7 monitoring, proactive alerts and incident handling.
• Phased rollout — 14 stores live, 60+ more in progress.

Results

• 14 stores live on one platform — tags and screens jointly managed.
• 24/7 monitoring by a dedicated NOC catching issues before the store notices.
• Full price consistency between shelf and POS.
• Price or promo changes propagate to tags and screens in real time, simultaneously.

What's next

The approved plan is to continue the rollout to 60+ additional stores — same model of tags, screens and dedicated NOC.