Digital signage systems: what to actually
check before you choose.
Not every business needs the same system. Sometimes basic signage software is perfectly enough; sometimes it costs more in manual work than you saved on the licence. This page explains the difference honestly.
When it's enough, and when it isn't
Basic signage software is enough when:
- You have a handful of screens in one location
- Content changes rarely and is updated by hand
- No prices or stock levels need to be exact on screen
- There are no special information-security requirements
A system connected to your business data is needed when:
- Prices and promotions must match the POS exactly
- Several branches need both shared and local content
- Electronic shelf labels and screens have to stay in step
- On-premise installation or central monitoring is required
What to compare between systems
| Capability | Basic signage software | Connected system (KONEKT) |
|---|---|---|
Content upload and scheduling Available in almost every system. | ||
Managing several branches from one panel Check whether chain-wide and branch content are separated. | ||
Price and promotion sync from ERP / POS KONEKT integrates with Comax, Hashavshevet, SAP, Priority and POS systems. | ||
Electronic shelf labels in the same system Screens and labels from one data source, no double entry. | ||
On-premise installation Relevant for chains with internal security policies. | ||
Remote monitoring and fault alerts Ask whether you're alerted to a dead screen before customers see it. | ||
Keeps playing without internet Depends on the controller — not every product caches locally. | ||
Hebrew interface and local support Especially important for branch teams. |
This comparison describes two general categories of system, based on what we see in our own projects. It doesn't refer to any specific vendor — every system has its own capabilities, so ask the questions above directly.
Real deployments
Mahsanei HaShuk
Electronic shelf labels and gondola-head screens across 14 branches, with roughly 60 more on the way.
Tiv Taam
Digital labels in about 50 branches, installed on-premise and monitored remotely by SMART KONEKT.
Meuhedet
Over 100 treatment-room door screens, synced with the organisation's systems.
7 questions worth asking any vendor
- 01Where does the system pull prices from, and what happens when a price changes at the POS?
- 02How is chain-wide content separated from single-branch content?
- 03What happens when a branch loses its internet connection?
- 04Who gets alerted when a screen stops playing, and how quickly?
- 05Can the system be installed on our own servers instead of the cloud?
- 06Does the same system also manage electronic shelf labels?
- 07What is included over time: licence, support, hardware replacement?
Choosing a digital signage system — FAQ
Want to know what fits you?
Tell us how many branches, how many screens and which POS — and we'll say honestly whether you need a connected system.