GOOD PHARM — Gondola, shelf-topper and outdoor signage across the pharmacy chain

GOOD PHARM is one of Israel's leading pharmacy chains. Every store has dozens of messaging surfaces — exterior displays that catch passers-by, gondola end-caps that lead a category, and shelf toppers that highlight specific promos. Before KONEKT, all of these were printed posters that required logistics and manual updates store by store.

The challenge

• Weekly promotion cycles — hundreds of posters to swap in every store.
• Visual inconsistency between stores — each one hung things slightly differently.
• No way to run a regional or store-specific campaign quickly.
• Static exterior signage that didn't capitalise on street traffic.

The KONEKT solution

We deployed a network of digital signage screens across every GOOD PHARM store — outdoor screens at the entrance, gondola end-cap screens for leading categories, and shelf-topper displays for promotions. Everything is managed centrally from KONEKT's platform, so HQ marketing uploads a campaign once and it propagates in seconds to the whole chain, a region, or even a single store.

What was delivered

• Weather-grade outdoor screens at store entrances.
• Gondola end-cap screens leading key categories inside the store.
• Digital shelf toppers — long content strips that sit on the shelf itself.
• Central CMS for campaign management, scheduling and design templates.
• Online monitoring of every screen, content version and last-update time.

Results

• Hundreds of staff hours saved — no more weekly poster swaps.
• Full visual consistency across stores — one brand language everywhere.
• Chain-wide weekly campaigns launched in one click.
• Local or regional campaigns without affecting the rest of the chain.