Integration and Monitoring of Digital Tags and Screens

In the modern retail landscape, the separation between visual promotion management on large screens and price management on the shelf becomes a significant operational hurdle. Many chains find themselves operating two separate silos, leading to price inconsistencies, wasted staff time, and errors that frustrate customers. KONEKT leads this revolution in Israel with a unified management philosophy: full integration between Digital Signage and Electronic Shelf Labels (ESL).

The Power of Integration: Syncing Checkout, Shelf, and Screen

The unique advantage of SMART KONEKT lies in the ability to connect all customer touchpoints to a single source of truth. When a retail chain updates a price in the ERP system or at the POS, the update flows automatically through the central CMS in two directions simultaneously: to the ESL tags installed on the shelves and to the 'shelf-talker' and gondola-end screens.

A living example of this can be seen in chains like Mahsanei HaShuk and Tiv Taam. At Mahsanei HaShuk, the deployment includes ESL tags alongside gondola-end screens managed under a single platform. The result is absolute consistency: if a promotion is announced at the gondola end, the shelf tag price changes at that exact second, without any manual intervention from store employees.

Capability Comparison: Siloed vs. Unified Management

Remote Monitoring: Catching Issues Before the Manager Does

A critical component of managing nationwide networks is monitoring. At KONEKT, we don't just install hardware; we operate a Remote Monitoring system. The system reports in real-time on the status of Gateways in each branch, the battery health of thousands of e-paper tags, and the status of digital signage players.

• Connectivity Reporting: Immediate identification of inactive gateways.
• Battery Management: Alerts for tags requiring battery replacement years in advance.
• Content Verification: Ensuring screens display the correct campaign at the right location.
• Software Updates: Pushing firmware versions remotely without dispatching a technician.

Tailored Solutions: From Retail to Healthcare

Integration is not limited to supermarkets. In Meuhedet, for instance, over 100 door screens are managed centrally, while in pharmacy chains like Good Pharm, emphasis is placed on shelf-talker and gondola-end screens that drive sales at the point of decision. The common denominator is the need for central CMS control, allowing for grouping by location, branch, or department.

ROI: Efficiency-Driven Return on Investment

When examining economic viability, ROI comes from a dramatic reduction in labor hours spent replacing paper signs, avoiding regulatory fines due to price discrepancies, and increased sales thanks to eye-catching dynamic signage. In chains like Tiv Taam, the system is installed On-Prem within the network, providing an extra layer of security while maintaining our professional monitoring capabilities.