Digital Signage System: Monitoring for Retail Chains
Discover how KONEKT's advanced digital signage system enables remote monitoring, price synchronization, and multi-branch content management.
In the modern retail era, the ability to control marketing messages and price accuracy in real-time is critical for success. A digital signage system is no longer just a 'screen on the wall' but a complex technological infrastructure combining professional hardware, a central management system (CMS), and remote monitoring capabilities that ensure every branch operates smoothly without downtime.
How Does an End-to-End Digital Signage System Work?
The system consists of three main layers: Hardware, including professional screens, media players, and electronic shelf labels (ESL); Software, which allows for content creation and distribution; and Connectivity, linking the branches to the central headquarters. At SMART KONEKT, we specialize in implementing solutions that integrate all these elements into a single, unified interface.
- Centralized Content Management (CMS) for instant distribution to all branches.
- On-Prem installation options for organizations with strict security requirements.
- Remote monitoring by KONEKT experts to prevent operational downtime.
- Full integration with retail ERP systems for automated price updates.
Digital Signage vs. Electronic Shelf Labels (ESL)
Leading Israeli retailers understand that the combination of large screens and small shelf labels is the winning formula. While screens are used for attracting attention and sales promotions, electronic shelf labels ensure the reliability of the price displayed to the customer.
| Feature | Digital Signage (Screens) | Electronic Shelf Labels (ESL) |
|---|---|---|
| Primary Goal | Promotions, Atmosphere, and Wayfinding | Price Accuracy and Inventory Management |
| Store Location | Gondola ends, Ceilings, Lobbies, Entrances | Directly on product shelves |
| Display Technology | High-resolution LCD/LED screens | E-Paper (Ultra-low power consumption) |
| Data Sync | Campaign schedules | Full ERP synchronization for automatic price changes |
Digital Signage Systems in Food and Healthcare
KONEKT systems are implemented across a wide range of sectors. In fast-food chains like Pizza Hut, the digital signage system serves as menu boards displaying dynamic deals. In healthcare, such as the deployment of over 100 door screens at Meuhedet, the system manages queues and displays real-time information for patients.
Monitoring and Control: The Heart of the System
One of the significant advantages of working with SMART KONEKT is our remote monitoring service. We don't just install the system; we ensure it works 24/7. Chains like Tiv Taam, which operates On-Prem systems in about 50 branches, or Mahsanei HaShuk with extensive ESL deployment, enjoy peace of mind knowing that any fault is identified and handled remotely before it is felt in the store.
Frequently asked
Related solutions
Digital signage
Smart screens and central content management across every branch.
Electronic shelf labels
Automatic, real-time price updates on every shelf.
In-store advertising screens
Gondola heads, shelf toppers and window displays that update themselves.
Choosing a signage system
A capability table and the questions worth asking any vendor.
All solutions
Retail, clinics and shared spaces — one platform.
