Digital Signage System: Smart Management for Retail Chains
Discover how KONEKT's digital signage system enables multi-branch content management, price synchronization, and remote monitoring for an efficient customer experience.
In an era where competition for consumer attention at the point of sale is at its peak, retail chains and organizations in Israel are moving towards technology-driven management. A digital signage system is no longer just a screen on the wall, but a complex technological infrastructure that allows central control, real-time data updates, and a significant improvement in the user experience. SMART KONEKT leads this revolution in Israel, with solutions that combine advanced hardware and powerful management software.
Components of a Professional Digital Signage System
To operate an effective screen network, a precise combination of several components is required. KONEKT provides a complete solution covering all layers of the system:
- Centralized CMS (Content Management System): Software that allows marketing and operations managers to update content from anywhere in the world.
- Multi-branch management: The ability to divide screens into groups, branches, or geographical areas.
- Monitoring and Control: SMART KONEKT's Health-Check system identifies inactive screens and communication faults remotely.
- Installation Options: Full flexibility between cloud-based installation and secure ON-PREM installation within the organization's servers.
Digital Signage Systems Across Different Sectors
Each sector requires a specific adjustment of the screen types and information management. KONEKT implements dedicated solutions for these needs:
Retail and Fast Food
In fast food chains like Pizza Hut, a digital signage system is used to display dynamic menus that change according to the time of day or inventory. In retail, as seen in the Good Pharm chain, the system operates shelf-talker screens and gondola-end displays that catch the customer's eye in the aisles.
Medical Centers and Organizations
At Meuhedet Health Services, the system manages over 100 door screens that direct patients and display relevant information in real-time. In offices and shared workspaces, the system manages meeting room boards, preventing double bookings and confusion in space management.
Comparing Content Management: Cloud vs. On-Prem
| Feature | Cloud Management | On-Prem Management |
|---|---|---|
| Deployment Speed | Very fast - remote installation | Requires local server setup |
| Data Security | Dependent on cloud provider | Full control by the corporate IT department |
| System Access | From anywhere with internet | Inside the corporate network only (or via VPN) |
| Maintenance | Automatic updates by KONEKT | Responsibility of the organization with KONEKT support |
The Synergy Between Digital Signage and ESL
One of the unique advantages of SMART KONEKT is the ability to connect a digital signage system with Electronic Shelf Labels (ESL). In chains such as Tiv Taam and Mahsanei Hashuk, this integration ensures absolute consistency. When a price is updated in the ERP system, it is automatically reflected both on the electronic tags and on the large promotional screens at the gondola heads.
Frequently asked
Related solutions
Digital signage
Smart screens and central content management across every branch.
Electronic shelf labels
Automatic, real-time price updates on every shelf.
In-store advertising screens
Gondola heads, shelf toppers and window displays that update themselves.
Choosing a signage system
A capability table and the questions worth asking any vendor.
All solutions
Retail, clinics and shared spaces — one platform.
