Unified Screen Strategy: Winning Retail & Enterprise Solutions

In an era where customer experience is measured by speed, accuracy, and continuity, the concept of a 'Unified Screen' is becoming essential for retail chains, medical centers, and workspaces. It's not just about placing screens; it's about building a digital ecosystem where every endpoint—from the smallest price tag to the largest outdoor display—is managed under one roof.

What is a Unified Screen and Why Does it Matter?

A Unified Screen refers to an organization's ability to control all visual information distributed across branches through a single central CMS. At SMART KONEKT, we implement this approach by integrating ESL (Electronic Shelf Labels) with advanced Digital Signage systems. The goal is to create a unified visual language and full synchronization between the price on the shelf and the promotions displayed on gondola ends or menu boards.

The Components of a Smart Retail Network

To achieve a unified screen state, we implement several technological layers working in sync:

• Electronic Shelf Labels (ESL): e-paper displays connected directly to the retail ERP, ensuring 100% price accuracy.
• Digital Signage Screens: Menu boards for restaurants, shelf-edge displays, and lobby boards.
• Central CMS: Multi-branch content management with remote monitoring and On-Premise installation options.
• In-store Gateways: Communication units linking the central server to every tag and screen on the sales floor.

Digital Signage vs. ESL in a Unified Model

Unified Screens in Action: Israeli Success Stories

These technologies are already transforming the face of Israeli retail. At Tiv Taam, for example, an ESL system was implemented in selected categories across 50 branches, managed via an ON-PREM model with remote monitoring by SMART KONEKT. At Mahsanei Hashuk, we are in the midst of a large-scale ESL rollout, with 14 branches active and dozens more on the way.

In the fast-food sector, Pizza Hut uses digital signage based on menu boards for rapid dish updates. In the pharmacy sector, Good Pharm uses shelf-edge screens and gondola ends to attract customer attention and highlight promotions.

Beyond Retail: Unified Screens in Clinics and Offices

The unified screen concept is equally relevant to the public and corporate sectors. Kupat Holim Meuhedet has implemented over 100 door screens that update patients in real-time. In shared workspaces and offices, meeting room management boards allow for full synchronization with organizational calendars, preventing double bookings.