Software Development for Digital Signage and Smart ESL
Discover how advanced software development enables seamless integration between digital signage, ESL, and ERP systems for retail and restaurant chains.
In today's fast-paced retail and food industries, a screen is no longer just hardware. To make a chain truly smart, a robust technological infrastructure based on precise software development is required to bridge the physical point of sale with organizational databases. KONEKT leads this revolution in Israel, providing advanced tools for real-time content and data management.
The Heart of the System: Multi-Branch Management Software
The SMART KONEKT CMS (Content Management System) is a prime example of how software development transforms simple screen setups into efficient business machines. The system allows chain managers to control hundreds of screens and thousands of price tags from a single central point. It offers full flexibility, ranging from cloud-based installations to secure ON-PREM solutions for sensitive organizations.
Integration Between ESL and ERP Systems
Electronic Shelf Labels (ESL) are much more than digital paper. Behind every tag lies software development that performs two-way synchronization with the central pricing system. When a chain like 'Mahsanei Hashuk' or 'Tiv Taam' updates a price at the POS, KONEKT’s software ensures the update appears on the shelf within seconds, without human intervention.
- Full synchronization with chain databases
- Management of local gateways for stable branch transmission
- Remote monitoring of battery status and signal quality
- Capability to implement complex business logic for automated price updates
Technology Comparison: Software-Driven Displays
| Feature | Digital Signage | Electronic Shelf Labels (ESL) |
|---|---|---|
| Primary Goal | Customer experience, menus, and promotions | Price accuracy, labor savings, and inventory management |
| Screen Type | High-resolution LCD / LED | Energy-efficient e-Paper |
| Energy Consumption | Continuous power supply | Internal battery lasting years |
| Content Management | Cloud-based or Local CMS | Direct ERP / POS synchronization |
Field Applications: From Clinics to Pizzerias
The ability to customize via dedicated software development allows KONEKT to serve various sectors. At 'Pizza Hut', for example, screens serve as digital menu boards displaying dishes aesthetically and dynamically. In contrast, at 'Meuhedet' health fund, over 100 door screens manage clinic queues and guide patients in real-time.
Optimizing the Retail Point of Sale
Chains like 'Good Pharm' use shelf-talker screens and gondola-end displays to capture customer attention at the exact moment of decision. The software behind these screens allows campaign changes at the click of a button, eliminating the need for printing posters or visiting branches. This massive operational saving is only possible through proper software architecture.
ON-PREM Management and Remote Monitoring
For large chains like 'Tiv Taam', data security is critical. Software development that enables Local (ON-PREM) installation ensures data stays within the organization, while the SMART KONEKT team performs remote monitoring to ensure all systems function properly 24/7.
Frequently asked
Related solutions
Digital signage
Smart screens and central content management across every branch.
Electronic shelf labels
Automatic, real-time price updates on every shelf.
In-store advertising screens
Gondola heads, shelf toppers and window displays that update themselves.
Choosing a signage system
A capability table and the questions worth asking any vendor.
All solutions
Retail, clinics and shared spaces — one platform.
