Smart Management: Integrating Digital Signage and ESL
Discover how Smart integration between screens and ESL tags creates operational continuity. Learn about KONEKT's advanced retail and office solutions.
In today’s modern retail and office environments, the word 'smart' is no longer just a marketing buzzword—it’s an operational necessity. KONEKT is leading this revolution in Israel by implementing integrated Digital Signage and Electronic Shelf Label (ESL) systems that work in perfect synergy. The goal is simple: to create an environment where information flows automatically from core business systems directly to the customer or employee, without unnecessary manual intervention.
The Smart KONEKT Ecosystem: One Price List, Countless Displays
The biggest challenge for retail chains today is information inconsistency. A customer seeing a price on a 'Smart' gondola-end screen expects to see that exact price on the ESL tag on the shelf. KONEKT's systems allow for full synchronization with the chain's ERP or inventory management system. When a price is updated in the central database, it changes simultaneously across all endpoints.
- ESL price tags based on e-paper technology with multi-year battery life.
- Gondola-end and shelf-talker screens that grab customer attention.
- Management via central CMS for remote monitoring and control of thousands of branches.
- Operational stability with ON-PREM installation options for large enterprises.
Smart Digital Signage Across Different Sectors
The application of Smart technology is not limited to supermarkets. KONEKT implements tailored solutions for a wide range of industries:
Restaurants and Fast Food
In chains like Pizza Hut, digital signage serves as dynamic menu boards. Using screens allows for rapid updates of products, deals, and operating hours, contributing to a modern and clean brand image.
Healthcare and Clinics
At Meuhedet, over 100 door screens manage patient flow and medical information. The system makes queue management smarter and simpler for both staff and patients.
Shared Workspaces and Offices
Managing meeting rooms through digital boards allows for real-time visibility of room status, synchronization with organizational calendars, and prevention of double bookings.
Technological Comparison: ESL vs. Classic Digital Signage
| Feature | Electronic Shelf Labels (ESL) | Digital Signage Screens (LFD) |
|---|---|---|
| Display Technology | e-paper (highly efficient) | High-resolution LCD / LED |
| Power Source | Internal battery (years) | Permanent power connection |
| Primary Purpose | Price accuracy and logistics | Advertising and visual experience |
| Optimal Placement | On the shelf, next to the product | Gondola-ends, store entrance, menus |
Case Studies: KONEKT's Revolution in the Field
We have proven how Smart management improves operational efficiency in leading Israeli chains. Tiv Taam, for instance, operates ESL tags in about 50 branches for selected categories, using an ON-PREM system remotely monitored by SMART KONEKT's technical team. This allows the chain to maintain maximum flexibility and full data control.
Similarly, Mahsanei HaShuk is currently rolling out ESL tags across 14 branches, with plans to expand to 60 more. Good Pharm utilizes smart outdoor screens, gondola-ends, and shelf-talkers to maximize exposure for brands and promotions at the point of sale.
Why Choose an Integrated Smart Solution?
- Labor Savings: No need for printing and manual replacement of paper labels.
- Zero Price Errors: Direct synchronization with the POS (ERP).
- Enhanced Customer Experience: Clear, up-to-date, and well-designed information.
- Remote Control: The ability to update content and prices from anywhere at the click of a button.
Frequently asked
Related solutions
Digital signage
Smart screens and central content management across every branch.
Electronic shelf labels
Automatic, real-time price updates on every shelf.
In-store advertising screens
Gondola heads, shelf toppers and window displays that update themselves.
Choosing a signage system
A capability table and the questions worth asking any vendor.
All solutions
Retail, clinics and shared spaces — one platform.
