Smart 3: KONEKT's Operational Revolution in POS Management
Discover how KONEKT's Smart 3 model integrates digital signage and electronic shelf labels to enhance customer experience and operational efficiency.
In the modern world of retail and service, speed and accuracy are the names of the game. Israeli chains face complex challenges: on one hand, the need to update prices and promotions in real-time, and on the other, the desire to create an impressive visual shopping experience that catches the eye. The SMART KONEKT platform offers a holistic solution combining Digital Signage and Electronic Shelf Labels (ESL) under one smart management system. The Smart 3 model represents the winning combination of advanced hardware, centralized CMS software, and proactive remote monitoring.
Multi-Channel Management at the Point of Sale
The ability to control every screen in every branch is critical for large organizations. Whether it's Pizza Hut operating digital menu boards, or pharmacy chains like Good Pharm using shelf-talker screens and retail gondola displays, the goal remains the same: commercial uniformity and operational peace of mind. KONEKT's CMS allows marketing and operations managers to update content with a single click, schedule broadcasts, and monitor screen health in real-time.
Electronic Shelf Labels (ESL) – Precision Without Compromise
KONEKT's ESL tags are based on advanced e-paper technology, ensuring maximum visibility and near-zero energy consumption. The system synchronizes fully with the chain's ERP or pricing system, so any change at the register is immediately reflected on the shelf. This prevents price discrepancies for the customer and saves staff countless hours spent printing and replacing paper labels.
- Full synchronization with the chain's ERP to ensure uniform pricing.
- Long-lasting battery life for years of maintenance-free operation.
- High-quality e-paper displays unaffected by bright lighting.
- Dedicated on-site Gateways ensuring stable and secure communication.
Solution Comparison: Digital Signage vs. ESL in the Smart 3 Model
| Feature | Digital Signage | Electronic Shelf Labels (ESL) |
|---|---|---|
| Primary Purpose | Advertising, Promotion & Information | Price Accuracy & Operational Efficiency |
| Store Location | Above counters, entrances, gondola ends | Directly on the shelf facing the product |
| Display Type | High-resolution LCD/LED screens | E-paper screens (Black-White-Red/Yellow) |
| Data Sync | Content Management System (CMS) | ERP / Inventory Management |
From the Field: Successful KONEKT Implementations
SMART KONEKT solutions are already successfully deployed in leading Israeli chains. For instance, Tiv Taam implemented the ESL system in selected categories across approximately 50 branches, using an On-Premise installation monitored remotely by KONEKT experts. Mahsanei HaShuk is currently rolling out ESL tags across its network, with 14 active branches and 60 more in the pipeline.
In the public service sector, Meuhedet Health Services deployed over 100 door screens managed remotely, displaying doctor details and patient queues, significantly improving clinic workflow. Similarly, in shared workspaces and offices, meeting room management boards provide live status updates, future bookings, and interactive interfaces.
Operational Flexibility: Cloud vs. On-Premise
SMART KONEKT understands that every chain has different security requirements. Therefore, we offer two installation options for our central management system: Cloud-based management for maximum convenience and accessibility, or On-Premise installation within the organization's servers for chains requiring absolute data control (as seen with Tiv Taam). In both cases, the system includes remote monitoring to identify issues before they impact the floor.
Frequently asked
Related solutions
Digital signage
Smart screens and central content management across every branch.
Electronic shelf labels
Automatic, real-time price updates on every shelf.
In-store advertising screens
Gondola heads, shelf toppers and window displays that update themselves.
Choosing a signage system
A capability table and the questions worth asking any vendor.
All solutions
Retail, clinics and shared spaces — one platform.