Digital Signage for Stores: Boosting Retail Performance
Discover how KONEKT's digital signage for stores and Electronic Shelf Labels (ESL) enhance customer experience and operational efficiency in Israeli retail.
In the modern retail landscape, the battle for customer attention begins before they even enter the store and continues throughout their journey. Digital signage for stores is no longer just a 'screen on the wall'; it is a strategic tool bridging the gap between digital convenience and physical browsing. KONEKT leads this revolution in Israel, providing advanced solutions that integrate central content management, interactive displays, and smart electronic shelf labels.
Digital Signage as a Revenue Driver
The ability to present the right product at the right time in an attractive visual format is key to increasing sales. Retailers like Good Pharm already implement this through shelf-edge displays and gondola-end screens that catch the customer's eye at the point of decision. Unlike static printed signs, digital signage offers maximum flexibility: promotions can be changed instantly, demo videos can be played, and content can adapt to the time of day or stock levels.
- Gondola-end screens: Utilizing strategic advertising space at the end of aisles.
- Shelf-edge displays: Creating prominence for specific products within the aisle.
- Outdoor screens: Attracting potential customers from the street into the store.
- Point of Sale (POS) screens: Promoting impulse buys during the final moments of waiting.
The Perfect Synergy: Digital Signage and ESL
The next step in the evolution of digital signage for stores is the integration of Electronic Shelf Labels (ESL). While large screens sell the 'vision', ESL tags close the deal with accurate pricing and seamless synchronization. Chains like Tiv Taam and Mahsanei HaShuk have already adopted this technology to ensure shelf prices always match the checkout, eliminating manual paper label updates.
| Feature | Digital Signage (Screens) | Electronic Shelf Labels (ESL) |
|---|---|---|
| Primary Purpose | Marketing, Branding, and Atmosphere | Price Accuracy and Operational Efficiency |
| Location | Gondola ends, entrances, aisles | Attached to every product on the shelf |
| Display Technology | High-resolution LCD / LED | Low-energy e-Paper |
| Management | Central CMS (Cloud or On-Prem) | Direct synchronization with ERP/Price systems |
Multi-Branch Content Management: Complete Control
One of the greatest challenges for retail chains is brand consistency. The SMART KONEKT system allows for central management of all screens and labels from any location. You can set national campaigns or make specific adjustments for certain branches. For example, Pizza Hut uses digital signage for their menu boards, allowing them to present relevant deals at any given moment in a clean, professional way.
Solutions for Other Sectors: Beyond Retail
While digital signage for stores is our core, KONEKT's technology is applied in various other fields. In Meuhedet Health Services, over 100 door screens manage clinic queues smartly. In shared workspaces and offices, meeting room management boards replace old paper notes and sync with corporate calendars, preventing double bookings and improving office aesthetics.
Frequently asked
Related solutions
Digital signage
Smart screens and central content management across every branch.
Electronic shelf labels
Automatic, real-time price updates on every shelf.
In-store advertising screens
Gondola heads, shelf toppers and window displays that update themselves.
Choosing a signage system
A capability table and the questions worth asking any vendor.
All solutions
Retail, clinics and shared spaces — one platform.