Digital Signage Solution: Optimizing Retail Network Operations
Looking for an advanced digital signage solution? Discover how SMART KONEKT combines advertising screens, ESL, and central CMS to enhance customer experience.
In the modern retail and service landscape, the point of sale is no longer just where transactions happen—it is an arena for experiences, information delivery, and calls to action. A professional digital signage solution is no longer just a 'screen on a wall'; it is a central nervous system connecting headquarters to the sales floor in real time. SMART KONEKT leads this revolution in Israel, providing a holistic response that includes smart screens and Electronic Shelf Labels (ESL) under one roof.
Why Large Networks Need a Unified Digital Signage Solution
Managing dozens or hundreds of branches requires central control. Without a reliable CMS (Content Management System), updating promotions becomes a logistical nightmare. A digital signage solution allows networks like 'Good Pharm' to implement shelf-edge screens and gondola-end displays that react to inventory changes or national campaigns at the click of a button.
Customizing Digital Signage Solutions by Sector
Every industry requires different focal points in its signage system. SMART KONEKT tailors hardware and software to each client's specific needs:
- Restaurants and Fast Food: Digital menu boards that allow for clear presentation of dishes and prices, as implemented in the Pizza Hut chain.
- Retail and Supermarkets: A combination of advertising screens on gondola ends together with Electronic Shelf Labels (ESL) for full synchronization with the ERP.
- Health and Clinics: Queue management and lobby screens for orientation, such as the wide deployment of over 100 door screens at Meuhedet.
- Offices and Shared Spaces: Meeting room boards for visual scheduling and internal organizational information screens.
The Synergy Between Screens and Electronic Shelf Labels (ESL)
One of the significant advantages of SMART KONEKT is the ability to connect the world of large screens with the tiny labels on the shelf. In networks like Tiv Taam and Mahsanei HaShuk, a complete digital signage solution includes e-paper price tags that synchronize with the central pricing system. This ensures the price the customer sees on the shelf is exactly what appears at the checkout.
| System Component | Primary Role | Business Value |
|---|---|---|
| Menu/Advertising Screens | Displaying dynamic visual content | Increasing basket size at the decision point |
| ESL (Electronic Shelf Labels) | Automatic price synchronization | Labor savings and prevention of pricing errors |
| CMS (Management System) | Content management and remote monitoring | Full multi-branch control and fault prevention |
| Gateways / Infrastructure | Wireless component connectivity | System stability and fast response time |
Infrastructure Management: Cloud vs. On-Premise
Large networks often require flexibility in their server structure. SMART KONEKT allows for CMS installation in the cloud for access from anywhere, or an On-Prem solution for organizations with strict security or network requirements, as performed for the Tiv Taam chain. Remote monitoring by the company's professional team ensures every screen and price tag works properly 24/7.
Frequently asked
Related solutions
Digital signage
Smart screens and central content management across every branch.
Electronic shelf labels
Automatic, real-time price updates on every shelf.
In-store advertising screens
Gondola heads, shelf toppers and window displays that update themselves.
Choosing a signage system
A capability table and the questions worth asking any vendor.
All solutions
Retail, clinics and shared spaces — one platform.