Digital Signage Platform: Smart Retail Management
Discover how SMART KONEKT's digital signage platform unifies menus, shelf screens, and electronic shelf labels into one central management system.
In today’s modern retail and service environment, the ability to control information delivered to the customer in real-time is no longer a luxury—it is a critical necessity. A digital signage platform allows chains to manage hundreds and thousands of endpoints from a single interface, from menu boards in restaurants to electronic shelf labels on the shelves. SMART KONEKT leads this revolution in Israel, providing a solution that combines advanced hardware with powerful Content Management Software (CMS) tailored to the local market needs.
What Does a Professional Digital Signage Platform Include?
KONEKT's platform is not just about projecting videos on a screen. It is a complete ecosystem that allows full control over content, visibility, and data accuracy. The system includes options for cloud installation or ON-PREM solutions for organizations with strict security requirements, while providing remote monitoring by SMART KONEKT's experts.
- Centralized Content Management (CMS) allowing multi-branch updates at the click of a button.
- Full synchronization with the chain's ERP and pricing systems.
- Management of various screen types: outdoor displays, lobby screens, and Electronic Shelf Labels (ESL).
- Continuous remote health monitoring to prevent malfunctions and downtime.
The Winning Combination: Advertising Screens and ESL
The true power of a digital signage platform is revealed when it combines the worlds of advertising and operations. While gondola-end screens and shelf-stoppers are used to drive sales and attract attention, electronic shelf labels ensure transparency and full price accuracy for the customer.
Chains like Tiv Taam and Mahsanei HaShuk are already implementing KONEKT's ESL technology. In Tiv Taam, the system is installed in an ON-PREM format across about 50 branches, and in Mahsanei HaShuk, the deployment is expanding across the entire chain. The labels, based on e-paper screens and long-lasting batteries, update automatically via Gateways installed in the branch.
| Solution Type | Main Use Case | Target Audience |
|---|---|---|
| Digital Menu Boards | Displaying products and dynamic promotions | Fast food chains (e.g., Pizza Hut) |
| Electronic Shelf Labels (ESL) | Automatic price sync with ERP | Supermarkets, Pharma, Electronics |
| Gondola-end Screens | Targeted advertising at point of sale | Retail chains (e.g., Good Pharm) |
| Door & Meeting Room Signs | Guidance and schedule information | Clinics (e.g., Meuhedet) & Shared Spaces |
Tailored Solutions by Sector: Beyond Retail
A digital signage platform is not just for shops. At SMART KONEKT, we offer specific adaptations for other sectors:
Clinics and Medical Institutions
The Meuhedet clinic network has implemented over 100 door screens managed remotely. The system allows displaying doctor names, reception hours, and patient notifications dynamically.
Restaurants and Fast Food
Pizza Hut uses KONEKT's digital signage to display visual menus that stimulate appetite and allow for quick updates of inventory and deals from the control center.
Technical Advantages: Cloud vs. On-Premise
One of KONEKT's unique features is the flexibility in deployment. Large chains looking for full data control and maximum security choose the ON-PREM solution, while other businesses prefer the flexibility and accessibility of the Cloud. In both cases, the system allows for remote monitoring and regular updates, ensuring peace of mind for network managers.
Frequently asked
Related solutions
Digital signage
Smart screens and central content management across every branch.
Electronic shelf labels
Automatic, real-time price updates on every shelf.
In-store advertising screens
Gondola heads, shelf toppers and window displays that update themselves.
Choosing a signage system
A capability table and the questions worth asking any vendor.
All solutions
Retail, clinics and shared spaces — one platform.