Digital Signage for Business: Multi-Branch Optimization
How to effectively implement digital signage for business? Discover how KONEKT helps chains manage content and pricing remotely nationwide.
In the modern retail and service world, digital signage for business is no longer just a screen on the wall. It is a strategic system that allows full control over customer experience, branding, and real-time information. KONEKT leads this revolution in Israel, providing end-to-end solutions including information screens, digital menus, and Electronic Shelf Labels (ESL) connected to a single central management system.
Why Major Chains Choose Managed Digital Signage
The main challenge for businesses with wide distribution is consistency. When a chain manages dozens or hundreds of branches, the ability to update a promotion simultaneously in all locations is critical. SMART KONEKT's CMS allows marketing and operations managers to control every single screen remotely, monitor its health, and even perform software updates without physically visiting the branch.
- Significant savings in printing and logistics costs of static signage.
- Rapid response to market changes and real-time 'Flash' promotion updates.
- Creating a dynamic visual experience that attracts the customer's eye at the point of sale.
- Full monitoring and control over every endpoint in the network.
Digital Signage Solutions by Sector
KONEKT tailors the technology to the specific needs of each business. Here is a look at how digital signage for business is implemented across various industries:
Retail and Pharmacy
In chains like Good Pharm, the emphasis is on shelf-dominance. Using dedicated screens at gondola ends and on the shelves themselves allows highlighting specific brands and products. Additionally, outdoor screens attract customers from the street.
Restaurants and Fast Food
For chains like Pizza Hut, digital menu boards are the heart of the branch. The ability to switch from a morning menu to a lunch menu at the touch of a button and display high-quality appetizing images significantly improves sales.
Comparison: Digital Signage vs. Electronic Shelf Labels (ESL)
| Feature | Digital Signage (Screens) | Electronic Shelf Labels (ESL) |
|---|---|---|
| Primary Purpose | Advertising, atmosphere, and visual info | Price accuracy and operational efficiency |
| Display Technology | High-resolution LCD / LED | e-Paper (Low energy consumption) |
| Data Sync | Marketing content via CMS | Direct sync with ERP/Price systems |
| Power Source | Constant electrical connection | Internal battery for several years |
The SMART KONEKT Integration: Truly Smart Management
The true power of KONEKT lies in the ability to combine digital signage for business with ESL systems. Tiv Taam, for example, utilizes an ON-PREM system with remote monitoring to manage its electronic shelf labels. Mahsanei HaShuk is currently in a large-scale deployment of ESL across 14 branches, with plans to expand to 60 more, demonstrating trust in the gateway-based system and full price list synchronization.
Frequently asked
Related solutions
Digital signage
Smart screens and central content management across every branch.
Electronic shelf labels
Automatic, real-time price updates on every shelf.
In-store advertising screens
Gondola heads, shelf toppers and window displays that update themselves.
Choosing a signage system
A capability table and the questions worth asking any vendor.
All solutions
Retail, clinics and shared spaces — one platform.
