Digital Signage as a Platform: Why You Need an App Development Approach
Discover how KONEKT transforms digital signage and ESL into smart software systems. The benefits of choosing a provider with deep integration capabilities.
In the modern retail and service landscape, screens are no longer just 'TVs on the wall.' They have become endpoints of a complex software ecosystem that must communicate with databases, update prices in real-time, and manage smart customer interactions. This is where the added value of working with a partner that acts like an application development company for physical spaces comes in—one that knows how to bridge the gap between the ERP and the shelf label or menu board.
The CMS as the Core Business Logic
At the heart of SMART KONEKT's solutions lies a central Content Management System (CMS). Unlike simple solutions, this is an architecture designed for multi-branch management, remote monitoring, and the option for ON-PREM installation for organizations with strict data security requirements. The ability to program the logic of content display makes the system a vital tool for marketing and operations managers.
Synergy Between ESL and Core Enterprise Systems
Electronic Shelf Labels (ESL) are a perfect example of the need for 'development thinking.' A price tag isn't just a small e-paper screen; it's a node in a synchronized system. At KONEKT, we perform full integration with the chain's pricing system, ensuring any ERP update is automatically reflected on the shelf via in-store Gateways.
System Management Comparison
| Feature | Basic Management | Smart Management (KONEKT) |
|---|---|---|
| Price Updates | Manual / Image Upload | Automatic & ERP Synchronized |
| Fault Monitoring | Manual Store Reporting | Real-time Remote Monitoring |
| Network Scaling | Local Per-Store Management | Central Control Over Hundreds of Sites |
| Battery Life (ESL) | N/A | Years of Autonomous Operation |
Tailored Solutions by Sector
Every sector requires different logic from its systems. KONEKT develops and implements solutions tailored to specific operational needs:
- Restaurants & Fast Food: Dynamic menu boards allowing item and price changes at the click of a button.
- Retail: Shelf-talkers and gondola-end screens that capture customer attention at the point of decision.
- Healthcare: Lobby screens, queue management, and clinic door displays.
- Offices: Meeting room management boards and shared workspace solutions.
Success Stories in the Field
KONEKT's technological prowess is proven by leading Israeli retailers. For example, Tiv Taam implemented an ESL system in selected categories across approximately 50 branches, based on an ON-PREM installation with remote monitoring. Mahsanei HaShok has already deployed ESL in 14 branches, with 60 more in the pipeline.
In the digital signage arena, brands like Pizza Hut utilize our digital menu boards to create a unified visual experience, while Good Pharm uses outdoor screens and shelf-edge displays for active sales promotion.
Frequently asked
Related solutions
Digital signage
Smart screens and central content management across every branch.
Electronic shelf labels
Automatic, real-time price updates on every shelf.
In-store advertising screens
Gondola heads, shelf toppers and window displays that update themselves.
Choosing a signage system
A capability table and the questions worth asking any vendor.
All solutions
Retail, clinics and shared spaces — one platform.
