Digital Signage and Mobile App Development: The KONEKT Future
Discover how KONEKT integrates digital signage, ESL, and mobile app development to create advanced omnichannel shopping experiences for Israeli retail chains.
In an era where the smartphone is an integral part of the shopping journey, the boundaries between the physical and digital worlds are blurring. KONEKT is leading this revolution in Israel, not just through advanced hardware like screens and labels, but by creating a complete technological ecosystem that connects the physical shelf to the customer's mobile device.
The Link Between Mobile App Development and the Point of Sale
Mobile app development is no longer just a tool for online sales. For retail chains working with KONEKT, the app becomes an interactive remote control. Imagine a customer entering a Tiv Taam or Mahsanei Hashuk branch, scanning a QR code on an Electronic Shelf Label (ESL), and receiving extended information in the app, or a personalized coupon appearing on a shelf-talker screen exactly as they walk by.
The ability of SMART KONEKT's central CMS to interface with the corporate ERP and the chain's mobile application allows for full synchronization. When a price is updated in the system, it changes simultaneously on the website, in the app, and on the digital shelf labels, without human intervention and without errors.
Digital Signage as Part of the User Experience (UX)
Digital signage is more than just a 'TV on the wall.' It is a physical user interface that must speak the same design and functional language as the mobile app. Chains like Good Pharm use gondola-end screens and shelf-stoppers to catch the customer's eye, while the app completes the purchase process or loyalty club management.
- Digital menu boards (as seen in Pizza Hut) allowing quick mobile order scanning.
- e-Paper ESLs that save energy and display dynamic QR codes.
- Queue and lobby management (as in Meuhedet clinics) syncing with mobile appointments.
- Information screens in shared workspaces for real-time meeting room management.
Tech Comparison: ESL vs. Traditional Signage in the App Era
| Feature | Paper Labels / Static Signs | KONEKT Solutions (ESL & Screens) |
|---|---|---|
| App Synchronization | None / Manual | Full and automatic via CMS |
| Data Updates | Manual print and replace | One-click remote change |
| Interactivity | Zero | High (Scan, Touch, Monitor) |
| Price Accuracy | High risk of errors | Full ERP synchronization |
Technical Infrastructure and Remote Management
KONEKT's advantage lies in its multi-branch management capabilities. The system allows for cloud or On-Prem installations (as implemented in Tiv Taam), with remote monitoring of every screen and label. For mobile app development teams, KONEKT's system provides smart endpoints that can be communicated with, delivering personalized content and analyzing consumer behavior at the point of sale.
ESL Applications in Food and Pharma
At Mahsanei Hashuk, the ESL deployment in 14 branches (with dozens more planned) provides immense operational flexibility. The combination of e-paper labels with multi-year battery life and ceiling-mounted Gateways creates a stable wireless network that doesn't interfere with customer Wi-Fi or mobile app activity.
Frequently asked
Related solutions
Digital signage
Smart screens and central content management across every branch.
Electronic shelf labels
Automatic, real-time price updates on every shelf.
In-store advertising screens
Gondola heads, shelf toppers and window displays that update themselves.
Choosing a signage system
A capability table and the questions worth asking any vendor.
All solutions
Retail, clinics and shared spaces — one platform.