Managing Digital Signage and ESL via Mobile App
Discover how a dedicated mobile app streamlines the management of electronic shelf labels and digital signage for retail and food chains in real-time.
In the modern retail era, the ability to control floor operations remotely is no longer a luxury but an operational necessity. KONEKT leads this revolution in Israel, enabling chains to manage Digital Signage and Electronic Shelf Labels (ESL) not only through a central Management System (CMS) but also via flexible mobile tools. Using a mobile app for operational management changes how store managers and employees interact with the digital shelf.
How a Mobile App Optimizes ESL Management
Managing electronic shelf labels requires maximum precision and full synchronization with the chain's ERP system. When a store manager walks the aisles at Tiv Taam or Mahsanei Hashuk, they need the ability to perform actions immediately without returning to the back-office computer. A mobile app connected to the management system allows for critical actions:
- ESL Pairing: Quickly linking e-paper tags to new product barcodes on the shelf.
- Battery and Connectivity Status: Real-time monitoring of tag health and branch Gateways.
- Manual Display Updates: Switching tag templates for local promotions or language changes.
- Troubleshooting: Identifying non-responsive tags and reporting to SMART KONEKT's central monitoring system.
Controlling Digital Signage from Your Palm
It's not just about price tags. Chains like Pizza Hut, which use digital menu boards, or Good Pharm, which operates shelf-talkers and gondola-end screens, benefit from the ability to monitor screen activity remotely. A mobile app allows marketing and operations managers to ensure the right content is displayed at the right time.
| Action | Desktop CMS Management | Mobile App Management |
|---|---|---|
| Campaign Scheduling | Best for long-term strategic planning for the entire chain | View-only or minor adjustments of schedules |
| Screen Status Snapshot | Available via remote monitoring interface | Instant - see what the customer sees right now |
| Power Control | Pre-scheduled for all branches | Quick manual override for local maintenance |
| QSR Price Updates | Syncs with central database | Rapid point-of-sale updates for stock changes |
Connecting Online to Offline on the Sales Floor
Using a mobile app as a retail tool bridges the gap between digital and physical systems. In deployments like the 100+ door screens at Meuhedet, the ability to verify that a screen shows the correct doctor's name or room availability via a mobile device significantly eases maintenance tasks. KONEKT's central system supports ON-PREM installations with remote monitoring, ensuring data stays secure yet accessible to authorized personnel.
Operational Benefits of Mobile Management
- Time Savings: Employees don't need to run between the warehouse and the shelves.
- Data Accuracy: Direct barcode scanning ensures no human error in price-product pairing.
- Responsiveness: Changing content on outdoor screens or lobby displays in response to real-time events.
- Customer Service: Ensuring shelf prices 100% match the checkout price.
The Future of Smart Management at KONEKT
As chains like Mahsanei Hashuk expand their ESL deployment to dozens of additional branches, the need for automation and simple management becomes critical. KONEKT systems are designed for multi-branch operations, with the mobile app serving as the operational arm of the central CMS. Whether it's digital menus for restaurants or electronic price tags, control remains in your hands – literally.
Frequently asked
Related solutions
Digital signage
Smart screens and central content management across every branch.
Electronic shelf labels
Automatic, real-time price updates on every shelf.
In-store advertising screens
Gondola heads, shelf toppers and window displays that update themselves.
Choosing a signage system
A capability table and the questions worth asking any vendor.
All solutions
Retail, clinics and shared spaces — one platform.