Digital Signage and ESL Applications for Networks
Discover KONEKT's business applications: from electronic shelf labels to menu boards and room management. Advanced technology for retail and organizations.
In the modern retail and organizational management world, the term "applications" is no longer limited to the smartphones in our hands. Today, leading networks in Israel leverage KONEKT technology to create a smart work and sales environment, based on a combination of advanced Digital Signage and Electronic Shelf Labels (ESL). These applications allow businesses to manage information in real-time, improve customer experience, and optimize operational logistics.
ESL Applications: More Than Just Price Tags
Electronic shelf labels based on e-paper technology are the heart of modern retail. Their primary use is automatic synchronization with the network's ERP system, ensuring total accuracy between the shelf and the checkout. Networks like Tiv Taam and Mahsanei HaShuk have already adopted this technology in their branches.
- One-click promotion updates for the entire network or specific branches.
- Full synchronization via in-store Gateways.
- Long battery life lasting for years without ongoing maintenance.
- Option for ON-PREM installation with remote monitoring by SMART KONEKT.
Digital Signage in Retail and Corporate Spaces
Digital signage screen applications are broad and diverse, customized to meet client needs. KONEKT focuses on end-to-end solutions including hardware and central CMS software for multi-branch content management.
Menu Boards for Restaurants and Fast Food
In networks like Pizza Hut, digital signage serves as menu boards displaying stunning visuals of products. Content management allows full control over brand visibility across all points of sale simultaneously.
Workspace and Clinic Management
In the public and business sectors, applications include lobby screens, queue management, and meeting room boards. A prominent example is the Meuhedet network, which operates over 100 door screens managed remotely to provide vital real-time information to patients.
Application Comparison: ESL vs. Digital Signage
| Feature | Electronic Shelf Labels (ESL) | Digital Signage (Screens) |
|---|---|---|
| Primary Purpose | Price accuracy and stock updates | Customer experience, promos, and info |
| Typical Location | Product shelves | Gondola ends, lobbies, menus |
| Display Technology | e-paper (Black-White-Red) | High-resolution color LCD / LED |
| Content Management | Automatic ERP sync | CMS media management |
Centralized Management and Remote Monitoring
The true power of SMART KONEKT lies in its management capabilities. Whether it's the ESL rollout in 14 Mahsanei HaShuk branches or shelf-talker and gondola-end screens at Good Pharm, all systems are connected to a remote monitoring center. This enables proactive fault detection and unified content distribution nationwide in seconds.
Frequently asked
Related solutions
Digital signage
Smart screens and central content management across every branch.
Electronic shelf labels
Automatic, real-time price updates on every shelf.
In-store advertising screens
Gondola heads, shelf toppers and window displays that update themselves.
Choosing a signage system
A capability table and the questions worth asking any vendor.
All solutions
Retail, clinics and shared spaces — one platform.