Digital Information Screens: Revolutionizing UX & Information

In a world where information changes at the speed of light, the ability to communicate with customers or visitors in real-time has evolved from a competitive advantage to a basic necessity. Digital information screens are no longer just advertising tools; they serve as critical infrastructure for crowd guidance, dynamic data display, and operational efficiency in leading organizations and retail chains across Israel. KONEKT leads this revolution by providing advanced technological solutions that combine high-quality hardware with flexible Content Management Systems (CMS).

Digital Information Screens in Retail: Beyond Sales

For retail chains, digital information screens serve as a primary tool for creating order and clarity. Instead of static signage that wears out and requires reprinting, these screens allow for instant updates of promotions, service announcements, and directing customers to various departments. Good Pharm, for instance, utilizes shelf-talker screens, gondola-end displays, and outdoor screens to convey marketing and functional information prominently.

• Shelf-talker screens: Displaying prices, promotions, and product details at the point of decision.
• Gondola-end screens: Utilizing edge shelf space for high-impact marketing messages.
• Outdoor screens: Attracting customers from the public space into the store with dynamic content.

Tailored Solutions for Different Sectors: From Clinics to Workspaces

Screen usage is not limited to stores. In the healthcare sector, digital information screens play a critical role in queue management and reducing uncertainty for patients. Kupat Holim Meuhedet has implemented over 100 door screens displaying doctor details, queue status, and important instructions for visitors. Similarly, in the world of offices and shared workspaces, digital meeting room boards help manage schedules and prevent double bookings.

Centralized Content Management (CMS) and Remote Monitoring

The heart of any signage system is the CMS. SMART KONEKT provides a centralized management system that allows full control over all screens in a network, whether it's a single branch or hundreds of endpoints. The system supports cloud or ON-PREM installations, depending on organizational security requirements. Tiv Taam, for example, uses an ON-PREM system with remote monitoring by KONEKT, ensuring maximum stability and data control.

Integrating Information Screens with Electronic Shelf Labels (ESL)

The vision of a smart store is realized through the integration of large information screens and electronic shelf labels. While digital information screens capture attention, ESL tags ensure total accuracy against the ERP system. Mahsanei HaShuk has already deployed ESL solutions in 14 branches with plans for 60 more, creating perfect synergy between detailed shelf data and broad signage messages.