How is it different from a TV with a USB stick?

A USB screen plays a fixed loop and requires someone on site to change content. A signage platform is managed remotely, supports time and date scheduling, alerts when a screen goes down, and syncs live data from business systems automatically. The difference becomes obvious from the second branch onward.

Does it connect to Hashavshevet, SAP, Priority or Comax?

Yes. KONEKT integrates natively with Comax, Hashavshevet, SAP and Priority, plus leading POS systems. A price or promotion change in the core system updates screens and shelf labels automatically, with no double data entry.

How long does it take to update a price across all branches?

Under a minute. You update once in the master system and it syncs in parallel to every screen and tag across all branches. No branch visit, no printing, no manual entry.

How much does a digital signage system cost?

Cost comes from four components: hardware (screens and players), per-screen software licensing, integration development, and installation plus ongoing support. A five-screen single store and a 300-screen chain are entirely different orders of magnitude, so every quote is built to spec. We're happy to prepare a tailored calculation for your chain.

What is the payback period?

In retail chains, payback typically lands between 12 and 24 months. The main savings are eliminated poster and sticker printing, eliminated manual update labour in every branch, and prevented lost sales and complaints from shelf-to-checkout price gaps.

What happens if branch connectivity drops?

Content is cached locally on the player, so the screen keeps showing the last playlist it received. Once connectivity returns the player syncs automatically and pulls whatever it missed. Meanwhile the monitoring system flags the disconnected branch.

Do I need IT staff at every branch?

No. Management is centralised at head office and branch installation is one-time. Multi-branch chains get central NOC monitoring that detects faults remotely, so the branch itself carries no ongoing maintenance burden.

How many screens can one system manage?

The architecture scales from a single screen to thousands across a multi-branch chain. Screens can be grouped by branch, region, screen type or campaign, with separate permissions for chain managers and branch managers.

Can the system be installed On-Prem on our own servers?

Yes. Chains with strict information-security policy can run an On-Prem installation inside the corporate network, with remote monitoring. That is how the Tiv Taam deployment operates.

What is the difference between digital signage and electronic shelf labels?

Digital signage means screens showing marketing messages, menus and promotions at high-visibility points in the store. Electronic shelf labels are small E-Ink tags on the shelf showing the exact price of each product. In a retail chain both run on the same platform and the same data source, so one price update lands in both places simultaneously.

Does signage suit restaurants and food chains?

Yes, and it's one of the most common use cases. A digital menu lets you switch prices and dishes by time of day, hide a sold-out item, and run promotions across all branches simultaneously. Pizza Hut uses our system to manage its signage and menus.

Can each branch show different content?

Yes. Content can be defined at chain level, region level, individual branch level and even for a specific screen. The permission model lets head office control campaigns while branch managers update only what they're allowed to.

Does the system support Hebrew and RTL?

Yes. It was built in Israel with full Hebrew, Arabic and Russian support alongside English, including correct RTL handling in every template and in the admin interface. Technical support is provided in Hebrew.

How long does an implementation project take?

A single-branch pilot goes live within a few weeks. A national rollout runs in waves: scoping and integration, pilot, then staged regional deployment. The schedule is usually driven by core-system integration, not by physical installation.

What does the SLA include and who handles faults?

The SLA defines response time, repair time and faulty hardware replacement. The monitoring centre catches a large share of faults before the branch reports them, and most issues are resolved remotely without a technician visit.

Can signage effectiveness be measured?

Yes. The broadcast schedule can be cross-referenced with POS sales data to examine a campaign's effect on a category or item. You also get an availability report showing how long each screen actually broadcast.

How do I choose a digital signage vendor in Israel?

Three criteria decide it: proven integration capability with your core system, active chain-level monitoring, and local Hebrew support with field response capability. Ask to see an existing deployment of similar scale and to speak with that customer.

Complete guide

Digital signage guide for retail chains in Israel

Everything to know before choosing a digital signage system for a multi-branch chain: how it works, how vendors differ, what it really costs, and how it connects to Hashavshevet, SAP, Priority or Comax. Based on real deployments at Tiv Taam, Mahsanei HaShuk, Pizza Hut and Meuhedet.

What's in this guide

What digital signage is and how it works
Digital signage vs electronic shelf labels
Integrating with Israeli ERP and POS systems
Cost structure and ROI
Installation, maintenance and chain-wide monitoring
18 full questions and answers

Talk to us

Fundamentals

How a digital signage system is built

Screens and players

Each screen connects to a media player or uses a built-in system-on-chip. The player caches content from the cloud and keeps displaying it even during a short network outage.

Content management system

One central console manages every branch: uploading content, scheduling by time and date, grouping screens and assigning user permissions.

Data sync engine

What separates a professional platform from a video player: a direct ERP/POS connection, so a price, stock level or promotion changed in the core system appears on screen within seconds.

Monitoring and NOC

Alerts for a dark screen, a frozen player or a branch that lost connectivity. At chain scale this is the difference between a working system and a wall of black screens.

Comparison

Digital signage vs electronic shelf labels

The two technologies complement each other and usually run on one platform, but they solve different problems:

	Digital signage	Electronic shelf labels
Purpose	Marketing messages, menus, promotions, branding	Exact price at single-product level
Placement	Entrance, gondola end, above checkout, window	On the shelf, next to the product
Typical volume	5-50 screens per branch	1,000-20,000 tags per branch
Power	Mains powered	5-7 year battery
Update pattern	Continuous, video and motion	On every price change, static display

Integration

Connecting to Israeli business systems

The most common failure in signage projects is a beautiful system that doesn't talk to the core business system. These are the connection points to verify with any vendor:

Comax — price, promotion and stock sync per branch

Hashavshevet — price-file pulls and automatic updates

SAP — connection via API or a dedicated integration layer

Priority — item, price and stock-status sync

POS systems — shelf price matched to checkout price

Queue and appointment systems for clinics

External data sources — weather, RSS, timetables

On-Prem deployment for chains with strict security policy

Cost

What makes up the price

There is no single price for digital signage — it depends on screen count, integration complexity and service level. Ask every vendor to break out these components separately:

Hardware

Commercial screens, media players, mounts and network infrastructure. One-time cost.

Software licensing

Subscription per active screen, usually monthly or annual.

Integration

One-time development of the ERP/POS connection. Depends on the existing system.

Installation

Field work per branch, including power, connectivity and physical mounting.

Support and monitoring

SLA, NOC, faulty hardware replacement and ongoing software updates.

Field rule of thumb: payback in retail chains typically lands between 12 and 24 months, driven mainly by eliminated printing, eliminated manual update labour, and prevented lost sales from wrong prices.

From the field

Real deployments in Israel

~50

Tiv Taam branches

Electronic shelf label rollout, On-Prem installation, remotely monitored by SMART KONEKT.

Mahsanei HaShuk branches

Shelf labels and gondola-end screens on one platform, with 60 more branches planned.

100+

Meuhedet door screens

Screens at treatment-room entrances, synced to the appointment system.

Checklist

What to ask every vendor before signing

1Does the system connect directly to my ERP/POS, or does it need manual updates?
2What happens when branch connectivity drops — does the screen keep playing?
3Is there active monitoring that alerts on a dark screen, or do I hear it from a customer?
4What is the real SLA response time, and who performs the field call?
5Is support available in Hebrew, and during which hours?
6Can it be deployed On-Prem if security policy requires it?
7How many users and permission levels can be defined, and at which branch scope?
8What happens to my content and data if I switch vendors in three years?

FAQ

18 questions and answers on digital signage

Digital signage is a network of screens managed from one central content management system, displaying menus, prices, promotions and business information. Instead of printing a poster and hanging it in every branch, you update once and the content changes on every screen in every branch within seconds.

Want to see how this looks in your chain?

We'll build an initial scope and ROI estimate based on your branch and screen counts.

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Digital signage guide for retail chains in Israel

What's in this guide

How a digital signage system is built

Screens and players

Content management system

Data sync engine

Monitoring and NOC

Digital signage vs electronic shelf labels

Connecting to Israeli business systems

What makes up the price

Hardware

Software licensing

Integration

Installation

Support and monitoring

Real deployments in Israel

Tiv Taam branches

Mahsanei HaShuk branches

Meuhedet door screens

What to ask every vendor before signing

18 questions and answers on digital signage

Keep reading

Digital signage platform

Electronic shelf labels

Case studies

Want to see how this looks in your chain?