Smart Management in Digital Signage and ESL Systems
Discover the benefits of remote monitoring and centralized management in KONEKT's digital signage and electronic shelf label systems for operational efficiency.
In the modern retail and service world, the ability to control hundreds of screens and thousands of price tags from a single central point is no longer a luxury, but a vital necessity. KONEKT (or SMART KONEKT) brings a comprehensive solution to the Israeli market, combining Digital Signage and Electronic Shelf Labels (ESL) managed under an advanced monitoring architecture. The smartair concept represents our systems' ability to 'breathe' the field, identifying malfunctions before they occur and updating content in real-time without needing a physical presence at the branch.
Remote Monitoring and Control: The Heart of KONEKT
Managing a multi-branch network requires constant oversight. KONEKT's central CMS allows network managers to view the status of every component – from digital menu boards in restaurants to price tags in the produce section. The ability to perform remote monitoring significantly saves operational costs and prevents situations where screens remain black or tags display outdated information.
- Real-time hardware fault detection (unresponsive screens, disconnected Gateways).
- Battery status monitoring for ESL tags designed for years of operation.
- Remote firmware updates for all end-points.
- Option for ON-PREM installation for secure local management, similar to the model at Tiv Taam.
Integration between ESL and Digital Signage
The combination of electronic shelf labels and digital signage screens creates operational synergy. When a price is updated in the chain's ERP system, it automatically synchronizes with the e-paper tags on the shelf and simultaneously updates gondola-end screens or shelf-talkers. This ensures full consistency in the information presented to the consumer, prevents human error, and strengthens brand credibility.
| Feature | Electronic Shelf Labels (ESL) | Digital Signage |
|---|---|---|
| Display Technology | e-paper displays (energy efficient) | High-resolution LCD/LED screens |
| Primary Purpose | Price accuracy, inventory and logistics | Customer experience, sales and wayfinding |
| Content Management | Full sync with ERP/POS | CMS for video and image management |
| Typical Location | Shelf edges across all categories | Gondola ends, menu boards, lobbies |
KONEKT Solutions in the Field
SMART KONEKT solutions are successfully implemented across various verticals in Israel. Each client benefits from a workflow tailored to their needs, utilizing the platform's advanced monitoring capabilities.
- Pizza Hut: Digital menu boards that allow impressive visual presentation of dishes without complex price synchronization.
- Good Pharm: Extensive use of shelf-talkers, gondola ends, and outdoor screens to attract customers and create a dynamic shopping experience.
- Meuhedet: Management of over 100 door screens that guide patients and streamline crowd flow in clinics.
- Mahsanei HaShuk: Wide deployment of ESL tags in 14 branches, with an expansion plan for 60 more locations for precise price management.
- Tiv Taam: Implementation of an ON-PREM ESL system remotely monitored by the KONEKT team to ensure business continuity.
The Future of Point of Sale Management
Transitioning to smart digital signage allows businesses to react quickly to market changes. Whether it's a flash sale that needs to appear on lobby screens or a chain-wide price update, the central system ensures the command is executed within seconds. Our smartair monitoring ensures that every ESL tag and gondola screen performs optimally, with minimum downtime and maximum exposure.
Frequently asked
Related solutions
Digital signage
Smart screens and central content management across every branch.
Electronic shelf labels
Automatic, real-time price updates on every shelf.
In-store advertising screens
Gondola heads, shelf toppers and window displays that update themselves.
Choosing a signage system
A capability table and the questions worth asking any vendor.
All solutions
Retail, clinics and shared spaces — one platform.
