Smart Retail Management: Integrating Digital Signage and ESL
Discover how KONEKT combines Digital Signage and Electronic Shelf Labels (ESL) to create a smart, efficient, and accurate retail environment for leading Israeli chains.
In the modern retail era, the term 'Smart' is more than just a buzzword—it is a critical operational necessity. KONEKT leads the digital revolution in Israeli points of sale, offering a synergistic integration between Digital Signage systems and Electronic Shelf Labels (ESL). This combination allows retailers to not only display impressive marketing content but also maintain maximum price accuracy and operational efficiency.
The Smart Store Ecosystem: Screens and Labels as One
When we talk about a smart store, we refer to the ability of different systems to 'talk' to each other. At KONEKT, we implement solutions where a central CMS controls all systems. Chains like Tiv Taam, which operates ESL in select categories across approximately 50 branches, understand that true power lies in remote data management.
- Full synchronization with the chain's ERP systems.
- Real-time price updates without manual employee intervention.
- Integration of gondola-end screens and shelf-talkers to draw customers' eyes to promotional products.
- ON-PREM systems with remote monitoring by SMART KONEKT experts.
Technology Comparison: Digital Signage vs. ESL
| Feature | Digital Signage | Electronic Shelf Labels (ESL) |
|---|---|---|
| Primary Purpose | Customer experience, marketing, and wayfinding | Price accuracy, inventory management, and efficiency |
| Display Technology | High-resolution LCD/LED screens | E-paper (Zero energy for static display) |
| Power Source | Constant electrical connection | Internal battery lasting for years |
| Location | Entrances, aisles, gondola ends, lobbies | On the shelf, next to the product |
How ESL Changes the Game for Supermarket Chains
Implementing electronic shelf labels in chains like Mahsanei HaShuk (currently in a large-scale deployment process across dozens of branches) solves one of retail's most painful problems: the gap between the price at the register and the price on the shelf. KONEKT's ESL tags connect directly to in-branch Gateways and receive automatic updates. This is smart management that saves thousands of work hours annually and virtually eliminates human error.
Digital Signage Across Sectors: From Restaurants to Clinics
SMART KONEKT's expertise goes beyond food retail. We provide diverse solutions tailored to specific client needs:
- Restaurants & Fast Food: Pizza Hut uses digital menu boards for a clean, modern look.
- Medical Centers: Meuhedet Health Fund has deployed over 100 door screens to manage patient flow.
- Offices & Shared Spaces: Smart meeting room boards that prevent scheduling conflicts.
- Cosmetics & Pharmacy: Good Pharm utilizes shelf-talkers and gondola-end screens to highlight leading brands.
Centralized Content Management and Remote Monitoring
The heart of every smart system is the CMS. KONEKT's system allows chain managers to control every screen and every price tag from a single point. Whether it's a cloud-based installation or a local server (ON-PREM), the ability to monitor device health remotely ensures business continuity and prevents issues before they affect the end customer.
Frequently asked
Related solutions
Digital signage
Smart screens and central content management across every branch.
Electronic shelf labels
Automatic, real-time price updates on every shelf.
In-store advertising screens
Gondola heads, shelf toppers and window displays that update themselves.
Choosing a signage system
A capability table and the questions worth asking any vendor.
All solutions
Retail, clinics and shared spaces — one platform.
