The ESL Revolution at Mahsanei Hashuk: Smart Pricing Management
How mahsanei hashuk retail chain is implementing Electronic Shelf Labels (ESL) with KONEKT to improve operational accuracy and customer experience.
The Israeli retail landscape is undergoing a significant digital transformation, and the mahsanei hashuk chain is at the forefront of this change. In the past, updating prices required hours of manual labor, but today, KONEKT's systems allow for centralized changes with the click of a button.
ESL Deployment at mahsanei hashuk: From Field to Results
KONEKT's flagship project at Mahsanei Hashuk involves an extensive rollout of Electronic Shelf Labels. To date, the solution has been successfully implemented in 14 major branches, with plans to expand to approximately 60 additional branches in the near future.
How the System Works Behind the Scenes
The technology is based on advanced e-paper displays powered by long-lasting batteries. These tags are synchronized directly with the chain's ERP or price management system via Gateways installed in the store's ceiling, ensuring shelf accuracy within minutes.
| Feature | Electronic Shelf Labels (ESL) | Traditional Paper Labels |
|---|---|---|
| Update Speed | Minutes for the entire store | Hours of manual work |
| Price Accuracy | Fully synced with POS | High risk of human error |
| Visibility | Sharp, clean, and modern | Worn, torn, or missing |
| Sustainability | Saves paper and ink | Constant paper waste |
Operational Benefits for Retail Chains
For large chains like mahsanei hashuk, the benefit isn't just aesthetic. It is a powerful management tool that allows remote control over inventory and promotions. SMART KONEKT's central CMS enables remote monitoring of tag health, battery status, and signal quality across all locations.
- Eliminating price discrepancies between shelf and checkout.
- Freeing staff from technical label-swapping tasks for customer service.
- Enabling 'Happy Hour' promotions or dynamic real-time pricing.
- Improving stock management with data displayed directly on the tag for staff.
Combining Digital Signage and ESL
While mahsanei hashuk focuses on ESL, other chains like Good Pharm utilize gondola-end screens and shelf-talkers. Combining these technologies creates a dynamic environment where screens promote products while ESLs ensure pricing is always correct.
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