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Technology & Innovation9 min read

App Development for Digital Signage & ESL | KONEKT

Discover how custom application development within SMART KONEKT systems enhances shelf management and visual communication for retail and food chains.

Supermarket aisle with digital signage

In the modern retail and service landscape, a screen is no longer just a device for playing looped videos. The transition to smart digital signage and Electronic Shelf Labels (ESL) requires deep integration with core business systems. This is where custom app development for signage environments comes into play—the ability to turn hardware into an interactive tool connected in real-time to inventory, pricing, and customer data.

Why Chains Need App Development in Display Systems

KONEKT provides a technological framework that allows screens and price tags to perform complex tasks beyond displaying static images. Through custom apps embedded within the CMS (Content Management System), full automation is achieved. For example, instead of manually updating every menu board, the system pulls data directly from the ERP and updates the display automatically.

  • Full synchronization between ESL tags and store POS systems.
  • Dynamic promotion displays based on real-time inventory levels.
  • Smart scheduling boards for meeting rooms and shared workspaces.
  • Centralized multi-branch content management with controlled local override options.

Custom Apps for Self-Service and Point-of-Sale Information

The most advanced applications of SMART KONEKT are seen in the interaction between the user and the system. At Meuhedet clinics, for instance, over 100 door screens are used not just to identify the doctor, but for queue management and relevant patient information. This represents fundamental yet critical app development for user experience management.

Comparison: Static Management vs. App-Based Management

FeatureStatic/Basic SignageKONEKT Smart App-Based Management
Price UpdatesManual / Replacing video filesAutomatic ERP/API Synchronization
Multi-branch ManagementEach branch separatelyCentralized Cloud or ON-PREM control
InteractivityNoneAvailable (Queues, Inventory, Dynamic Info)
Fault MonitoringManual employee reportingReal-time remote monitoring and control

Field Implementation: Learning from Israel's Leading Chains

Implementing SMART KONEKT solutions showcases a wide range of technological uses based on customer needs:

  1. Tiv Taam: Utilizing Electronic Shelf Labels (ESL) with long-lasting batteries, synchronized to a central pricing system via ON-PREM installation with remote monitoring.
  2. Good Pharm: Using shelf-edge displays and gondola-end screens to draw attention to specific products and transform the shopping experience.
  3. Mahsanei Hashuk: Extensive ESL deployment in 14 branches (with 60 more on the way) ensuring absolute price accuracy between the shelf and the checkout.
  4. Pizza Hut: Digital menu board management allowing for rapid updates of products and deals.

The Importance of Centralized CMS and Remote Monitoring

App development for signage systems doesn't end with the visual interface. KONEKT's system includes a CMS that allows network managers to see what is displayed on every screen and price tag at any given moment. In case of a malfunction, SMART KONEKT’s remote monitoring system enables quick identification and resolution, often before the branch staff even notices a problem.

FAQ

Frequently asked

The system is flexible and supports both cloud installations and local ON-PREM setups, as implemented at Tiv Taam, including remote monitoring by our technical team.